The on-page optimization includes all content side customizations your own page. These include the optimization of page content (including content ) in terms of content quality, formatting, headers etc., as well as technical aspects, such as headers and tags , as well as the internal link structure of the site. Typically an off page optimization is always preceded by an on-page optimization.
Designed originally for search engine meta tag "keyword" is now no longer considered by Google. The same applies to the meta tag "Description". This is, however, may (depending on the query) as text excerpt in the SERPs displayed and should not be ignored.
Another step is the selection of appropriate keywords ( keywords ). This can be done freely available databases, such as a keyword database or MetaGer -Web associator operate. Furthermore, the use of Google AdWords to -Keyword tools, listing alongside related keywords and the approximate number of monthly you can find best seo expert across uk here recommend searches per keyword.
Usually a side for one to three keywords is optimized. Often an extensive page is divided into several pages to optimize them to different keywords. This main and annexe keywords are defined (also primary and secondary keywords) for the respective sides. The keywords with relevant content are combined. One type of optimization is carried out by so-called landing pages (landing pages). It takes the user by clicking on the link on a specially optimized for SEO purposes page.
Following the methods of SEO has its own style of writing has developed in this area, which can be described as a search engine optimized style. This follows the "rules" of the SEO, which are to a certain extent determined by the search engines of the search engine. It involves implicit rules, as they are reconstructed on the basis of the success factors of optimization, because a search engine providers are generally not known its criteria for qualitative classification of indexed pages.
When search engine optimization therefore the techniques are web crawlers and sorting algorithms of search engines examined. This will be disclosed only partially and often changed to complicate abuse and to provide relevant results to the user. The unknown and undisclosed techniques are reverse engineering examines the search results. It will analyze how search engines websites and their content indexed and what criteria these rates, and collected by the search engine ranked are.
The specifications by the search engine on the content pages can thereby completely contradict the rules of classical text production. For example, playing grammatical rules for search algorithms hardly matters. In this way, often misspelled keyword can more contribute to the optimization of the rankings as a technically correct term. This practice decreases because Google and other search engines are increasingly recognized and allocated to misspellings independently.
Since these mechanisms are subject to a dynamic development, this style of writing is also often adapted again to deliver the best possible result in the optimization respectively. This means that a page will never be optimized only once. Rather, the requirement of a permanent evaluation of the relevance of the keywords used, as also changing user behavior.
Off page optimization
The "off page optimization" takes away instead of to be optimized page and describe all the measures outside to be optimized website.
Meanwhile, there is no longer alone is sufficient to increase the relevance of web pages. A good listing and a good visibility in search engines is also strongly (by the quantity and quality of inbound links to a website backlink called or backlink) affected. In off page optimization is about the emergence of a link structure with other sites to better position themselves in certain thematic areas. But one searches for example. By thematically appropriate websites in order for a link partnership to win. The use of so-called Link Research Tools can be worthwhile, the best sub-pages on a domain scour. In addition, the design of is link text on references essential for the placement for certain keywords. To investigate sites on their potential out free to Web applications are used. Often enough small changes to greatly increase the search engine placement.
It is believed that in addition to backlinks increasingly the simultaneous production of so-called "social signal" will also be considered for the ranking. It is to mention the website in the form of "Likes", "Shares", "Comments" ( Facebook ) or "Plus1" ( Google ). Behind this development is that search engines not only analyze the backlinks, but check also algorithmically, and chat as intensive users through a Web page within selected social networks such as Facebook or Google.
Also collected user signals are considered in the ranking calculation of search engines. How often a user clicks on a result, lingers on a hit site or comes back to the results, affect the ranking.